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The use of “feminist” was a bit more controversial. Good for Her owner Carlyle Jansen admitted, “People think we’re the Lesbian Porn Awards or the Man Hating Porn Awards; they think feminism is passé. We want women’s, men’s, and trans perspectives; we’re not just looking for what women want.” Not everyone agreed with Taormino on the need to explicitly label their work “feminist porn.” Director Nica Noelle (who caused a stir pre-conference by writing that she grew up thinking feminists “could use a sense of humor and a few rounds of hot, hair-pulling sex”), argued at a panel entitled Ladyporn: Porn for Women, “I think the term feminism promotes the idea that this is porn created by women, for women.” Instead, she’s created four companies, catering to straight, lesbian, gay male, and transgender porn respectively. Netherlands porn channel Dusk TV uses “porna” as a shorthand for porn geared toward women that’s now become, according to its director Liesbet Zikkenheimer, a household term. Sophie Delancey, PR and marketing coordinator of The ArtofBlowjob.com said, “These are feminist blowjobs. Feminist porn doesn’t need to be about women’s pleasure exclusively. You can have pleasure by giving pleasure.”